Real Estate Dictionary, A Pocket Guide for Professionals, 1st Edition

by Charles J. Jacobus; Nora Gutierrez-Olmos -Cengage Learning (2004)

A small quick-reference dictionary with nearly 2000 terms in English covers all areas for real estate. Comprehensive coverage, easy to find, simple explanations, terminology used on licensing examinations, with several illustrations and many useful appendices, including an English-Spanish key, make this book a must have for the practicing real estate agent, those preparing to become a real estate agent and consumers looking to become more knowledgeable in the real estate field.

ISBN-13:9780324205183

Mold and Real Estate: A Handbook for Buyers & Sellers, 1st Edition

by Carmel Streater -Cengage Learning (2004)

Mold is one of the most common and least understood of all living creatures. Yet, mold is involved in a number of highly publicized court cases involving real estate. How on earth is it possible for such a simple and common creature to be the cause of so much upheaval in the extremely complex business of real estate? Media reports of court cases involving mold and real estate are filled with references to the large settlements collected by plaintiffs. How these cases were made and what the actual findings were are more complex than they appear. In this book, Streater includes cases that illustrate the major findings of district and state courts. The variety of state statutes governing mold disclosures by real estate licensees is also examined. Mold and Real Estate is not intended to make you an expert in either mold or real estate. It will simply give you a general but factual knowledge of mold?s impact on real estate. After reading this book you will learn two facts: (1) not all mold problems are deal breakers, and (2) there need never be a mold problem serious enough to place a building in either physical or economic jeopardy if the appropriate management techniques are followed.

ISBN-13:9780324224733

How to Become A Mega-Producer Real Estate Agent in Five Years, 1st Edition

by Bob Herd -Cengage Learning (2004)

Take charge of your career and learn what it takes to truly become a Mega-Producer real estate agent - in just five years! In this book Bob Herd has compiled his 31 years of knowledge and experience in the real estate industry along with personal interviews from four mega-producing agents to offer you first-hand advice on what it takes to sell $30M to $120M of residential real estate a year. Whether you are new to the real estate business or an experienced agent that wants to take your career to a much higher level - Bob Herd gives you a working blueprint that will help guide you through a career you may have never dreamed possible.

ISBN-13:9780324207477

How to List and Sell Real Estate: Executing New Basics for Higher Profits, 3rd Edition

by Danielle Kennedy; Warren Jamison -Cengage Learning (2003)

This best-selling real estate book delivers the proven formula for creating a fast-track career and higher profits in real estate. Discover the trade secrets to building lifelong customers and gaining market share from the first-hand experience of one of real estate?s most highly regarded professionals. In her dynamic style, Danielle explains how technology will not replace the value of an agent but, instead, has increased the demand for personalized selling. Seize the opportunity to set in motion these NEW basics to your success in real estate.

ISBN-13:9780324187762

Real Estate Marketing & Sales Essentials: Steps for Success, 1st Edition

by Dan Hamilton -Cengage Learning (2006)

Real estate can be a rewarding career - for those with the savvy to succeed. Written by a real estate training authority, Real Estate Marketing Sales Essentials: Steps for Success equips new and experienced agents alike with a comprehensive resource of invaluable tips, advice, and hands-on instruction on how to convert their knowledge into sales - and profits. The book walks readers through the major daily activities of real estate professionals, including prospecting for seller appointments, seller listing procedures, prospecting for buyer appointments, buyer listing procedures, objection handling techniques, client follow-up, referrals, contract writing, negotiation, closing, financing, and more. It also offers sound advice on the characteristics of successful salespeople, equipping readers with insight on such key skills as professionalism, ethics, technology, time management, and the psychology of marketing. Agents are already sold, praising Steps for Success for its real-world scenarios, out-of-the-box thinking, humorous examples, valuable timesavers, and cost-cutting advice.

ISBN-13:9780324314106

The 3 P's of Negotiating: Exploring the Dimensions, 1st Edition

by John C. Ritchie -Cengage Learning (2001)

This book covers the dimensions that influence how boundaries are established for successful negotiating. It explores how different types of people, processes and positional issues all influence each other and ultimately determine the outcome of negotiations. Focusing on the ?area of the unknown,? will enable readers to quickly determine their own boundaries as well as the boundaries of others, in order to bring negotiating scenarios to successful ends. The purpose of this title is not to endorse one set of criteria as correct, at the expense of others, but to expose the reader to the many elements that set the boundaries for negotiating.

ISBN-13:9780324134933

5 Minutes to Maximizing Real Estate Technology: A Desk Reference for Top-Selling Agents, 1st Edition

by John D. Mayfield -Cengage Learning (2007)

Time is money and effective use of technology buys you time! 5 MINUTES TO MAXIMIZING REAL ESTATE TECHNOLOGY: A DESK REFERENCE FOR TOP-SELLING AGENTS. This ""must-have"" real estate desk reference showcases the newest products and applications for real estate professionals, including smart phones, PDAs, digital cameras, scanners, printers, and more. You'll find tips on blogs, pod casts and other marketing ideas to help you use current technology in their business.Create the ""WOW"" effect when building a personalized website or using PowerPoint to win more business. Brokers will also find a ""bonus"" chapter for utilizing and implementing technology within their offices to recruit and retain more agents! Plus, the bonus CD-ROM included with the book provides a sample database, helpful website resources.

ISBN-13:9780324539271

Five Minutes to Great Real Estate Marketing Ideas, 1st Edition

by John D. Mayfield -Cengage Learning (2008)

5-MINUTES TO GREAT REAL ESTATE MARKETING IDEAS is a collection of powerful marketing tools, valuable ideas, and do-it-yourself strategies to help real estate professionals like you set up action plans for existing clients, past clients, for-sale-by-owners, expired listings and much more. You'll learn the secrets to using free reports, letters and documents, sample flyer and postcard templates, listing and buying presentations along with other tools to help streamline and improve your daily real estate business.

ISBN-13:9780324653588

Five Minutes to a Great Real Estate Ad, 1st Edition

by John D. Mayfield -Cengage Learning (2006)

Struggle no more! Discover how to write an effective real estate ad with FIVE MINUTES TO A GREAT REAL ESTATE AD. With hundreds of examples and ideas for agents or brokers to use and adapt in daily business, this real estate text provides you with tools you need to create an effective ad. Creating your ad is made even easier with a CD-ROM that provides template ads with which you can quickly and easily merge data from Microsoft® Excel or Word or customize copy to create your own market-driven ads in just 5 minutes!

ISBN-13:9780324376692

Five Minutes to a Great Real Estate Letter: A Desk Reference for Top-Selling Agents, 1st Edition

by John D. Mayfield -Cengage Learning (2005)

No more excuses! With FIVE MINUTES TO GREAT REAL ESTATE LETTER: A DESK REFERENCE and its accompanying CD-ROM, tthere is no more need for agents to panic over business correspondence to clients or customers. Agents simply find the letter they want to use, make any changes they want, insert the clients' names and addresses, print the letters, and harvests the benefits. This new time-saving resource includes a CD-ROM that provides more than 200 sample letters and e-mail messages agents and brokers can use daily in their real estate career. Agents will discover letters for all kinds of issues and scenarios, sample messages that can be copied and pasted into e-mail, checklists, forms, and more.

ISBN-13:9780324235029

Five Minutes to a Great Real Estate Meeting: A Desk Reference for Managing Brokers, 1st Edition

by John D. Mayfield -Cengage Learning (2004)

Every real estate professional knows -- time is money! John Mayfield's Five Minutes to a Great Real Estate Sales Meeting: A Desk Reference for Managing Brokers is a treasure chest of ideas for the real estate broker/manager on how to hold successful and motivational sales meetings. This simple, time-saving tool offers creative and proven ideas and includes a CD-ROM packed with resources that allow brokers and brokerage owners to spend more of their time focusing on day-to-day management duties, as well as listing and selling, rather than meeting preparation.

ISBN-13:9780324207460

Real Estate Field Manual: An Official Selling Guide, 5th Edition

by Barbara Nash-Price -Cengage Learning (2009)

This motivational book is written to help people go directly into Real Estate sales with a specific road map. Drawing on more than 30 years of successful real estate experience, this user-friendly book is full of forms and provides new agents with a thorough overview covering everything an agent needs to succeed in this fast-paced business. Keying in on the importance of achieving balance in one's personal and business life and being savvy to time management, it introduces readers to the concepts, tools and techniques necessary for maintaining a profitable business.

ISBN-13:9780324654080

Effective Real Estate Sales and Marketing, 3rd Edition

by Johnnie Rosenauer; John D. Mayfield -Cengage Learning (2007)

Become a competitive and successful salesperson with EFFECTIVE REAL ESTATE SALES AND MARKETING! With an overview of the relationship between marketing and sales, this real estate text provides you with the tools and information you need for success. The proven techniques discussed include insight understanding consumer behavior, effective communication, and time management. In-depth coverage of current technology trends with real world applications found throughout will equip you for today's competitive marketplace.

ISBN-13:9780324222890